Job Summary

Actemium Toronto is seeking a motivated, detail‑oriented Inside Sales & Marketing Coordinator to support and accelerate our sales and business development initiatives. This role combines proactive sales outreach, market analysis, CRM support, and cross‑functional collaboration. The ideal candidate is confident engaging potential customers and maintaining accurate sales data.

Main Responsibilities

Sales and Business Development Support

• Conduct outbound outreach, including cold calls, follow‑ups, and targeted lead engagement
• Follows the Sales Cookbook and consistently works toward meeting associated key performance indicators
• Identify and develop new leads using tools such as LinkedIn and internal sources
• Support lead qualification, opportunity tracking, and early-stage sales engagement

CRM and Sales Administration

• Maintain and support the internal CRM, by:
  • Monitoring data quality and standardizing records
  • Cleaning and updating customer and opportunity information
  • Ensuring completeness and accuracy of all entries
• Provide CRM support to Client Managers and other sales team members
• Contribute to sales reporting, pipeline visibility, and process improvement initiatives

Cross-Functional Collaboration

• Work closely with Business Units (BUs) to support overall sales strategy
• Coordinate with technical and operational teams to gather project, market, and capability information
• Support alignment between sales, marketing, and delivery teams

Marketing and Sales Enablement

• Develop case studies, use cases, and supporting sales documentation
• Assist in developing marketing collateral, brochures, and other client-facing assets
• Ensure messaging clearly communicates Actemium’s capabilities and value proposition

Minimum Qualifications

• 2+ years of relevant work experience
• Must be comfortable with cold outreach and proactive customer engagement
• Experience in sales coordination and business development support
• Strong organizational and time-management skills with high attention to detail
• Experience working with CRM systems (Zoho preferred but not required)
• Proficiency in Microsoft PowerPoint, Word, and Excel
• Strong written communication and English language skills
• Ability to manage multiple deadlines and priorities
• Alignment with and commitment to core organizational values

Qualifications That Set You Apart

• Experience or knowledge of industrial automation or system integration environments
• Ability to understand and communicate technical concepts to both technical and non-technical audiences
• Experience with LinkedIn, or similar lead-generation tools

Key Behaviors for this role

• Strong organizational and time‑management skills
• Clear and effective communication and interpersonal abilities
• Ability to articulate concepts and messages concisely
• Strong interviewing and questioning skills
• Uses creativity to tailor messaging and develop engaging sales and marketing assets
• Results‑driven and proactive mindset
• Ability to manage multiple tasks simultaneously